Using Videos to Create a Memorable Customer Experience in Sales

Creating standard video procedures is an effective way to customize customer satisfaction and increase conversion rates, engagement, and long-term experience. Videos are easy to customize, so you can create one for each specific situation. Video has become one of the most cost-effective ways to promote, empower, and support customers. It's a great way to leverage relationships and create an emotional connection with your customers.

Explaining videos are a great way to improve customer satisfaction since humans learn visually. By using the Idomoo platform to combine creativity with large scale customer data, each video is 100% unique, with personalized details such as the customer's name and dynamic scene logic for different flows. You can also include data specific to your offer, such as the amount of the discount (or loan or exchange) that specific customer can choose. Mercedes-Benz Finance used Idomoo's next-generation video platform to create personalized videos for both the beginning and the end of the customer journey.

People are twice as likely to share videos with their friends than any other content, and this can be much higher when the video is personalized. Video is also a great way to improve your social media presence and increase your search engine rankings since video content is now the preferred method of delivering information. Choosing a platform that supports 100 times real-time video playback with cinematic quality ensures that your customers are impressed every time. For example, a mortgage provider used personalization in their onboarding video to build trust and show new customers what to expect.

Flora Ballengee
Flora Ballengee

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