Videos are an effective way to educate customers about products and services in sales. With the right approach, videos can help build trust, create a sense of individual approach, and increase customer confidence. In this blog post, we'll discuss 23 ways you can use video in your marketing, sales, and customer service efforts. Creating explanatory videos is a great way to present your products or services.
According to a report published by Vidyard, State of Video, the percentage of respondents who say that their company creates more than 51 videos every year increased by 261% in the last two years. Promotional videos can also build trust and help customers feel more comfortable watching videos. Some consumers are still skeptical about buying products and services on the Internet because they fear fraud and cheating. However, effective marketing videos present their products in a conversational way.
This creates a sense of individual approach, which is why 57% of consumers say that videos gave them more confidence to buy online. When creating videos, it's important to keep in mind the length of the video. There is a strong relationship between video length and audience retention, and different durations work for different types of videos. Here are 20 of the best customer onboarding videos we've ever seen, so you can keep more customers in your profit column.
The flow of the presentation and the emotional connection with the viewer will mark the success or failure of a video. Therefore, Facebook Live videos, webinar recordings, and other video material with a sufficiently good production quality will work as long as the content itself is engaging. With custom-made product video templates and on-demand video editing services, your videos will go to the next level. This animated video from Coach sets out to change that by showing many different uses of their scarves. A good script will help you make your video more effective and tell a coherent story, while preventing you from making costly mistakes.
Apple product videos are known for their high-quality images, but that's not the only thing that makes this product video really appealing. Videos made without scripts are more likely to lack a clear point of view, confuse viewers, and be subject to multiple shots and revisions later on, which increases costs considerably. Videos can be published on YouTube or on a social network, although they can also be presented in the form of webinars, courses, live videos or videos hosted by yourself. You can also create cinematic effects for your product marketing videos using slow-motion or autofocus photos. If you're creating videos with invited experts, for example, you can always reuse the audio and promote it as a podcast.