Using Video to Boost Your Sales

Video is becoming an increasingly popular tool for sales teams to use in order to capture the attention of potential customers and build relationships with suppliers and partners. It can help prepare potential customers for sales, build trust, prompt action, and save time for your sales staff. To make the most of video in your sales process, it's important to create a video deployment plan that ensures the political capital invested in bringing the video to the organization isn't wasted. When used effectively, video can help fuel a virtuous cycle of experimentation, feedback and exchange, and can help your team build a sales pipeline.

According to Wyzowl, 94% of video marketers say that video has helped users to better understand their product or service. This is a great opportunity to reward your potential customer with a free tutorial or advice. When it comes to evaluating a new video platform, involve other stakeholders from the start, so that the needs of the entire business are addressed and the right stakeholders are brought on board from the start. Auditing your processes will reveal information gaps, as well as opportunities to send clearer messages.

For example, you might find that a disqualifying question is already integrated into step 4 of your process. By taking that question to an earlier stage, you can eliminate potential customers who aren't there directly at the beginning, which will save your team hours of work. The benefit of having a video sales strategy will allow your team to grow, learn and analyze what works and what doesn't. It's also important to design a clear call to action, so that the potential customer knows what to do next. Testing different subject lines of the sales email will be the first step in getting the viewer to actually play the video message. In addition to meeting reminders, you'll also need a video tool designed to notify you when a potential customer views your video.

Video works best when the entire sales team uses it. You can create individual prospecting videos or individual prospecting videos. Unless your prospecting strategy is a real numbers game, we recommend that you make videos that are as personal as possible right now. Another place to insert your video is when you send an agenda for your meeting. You can also use video to share a success story or thank and recognize your best customers.

When used correctly, video can solve the biggest problems in your sales processes by providing the content that potential customers need to stay interested in your product or service. In addition to prospecting, sellers can use personalized video messages to establish relationships with suppliers and partners and send sales proposals. The asynchronous approach to video sales messaging helps your sellers reach more potential customers to start more sales conversations. Now is the time for sales leaders to empower their team to use personalized sales video messages to keep their sales pipeline complete. This video explains the PVC methodology and provides a practical example that your team can apply to both text and video messages. Videos are becoming the format dreamt of by all marketing professionals, as they are unusual and exciting, and stand out when it comes to capturing the attention of potential customers.

Flora Ballengee
Flora Ballengee

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