Video content is becoming increasingly popular, and it's no wonder why. On average, companies publish 18 videos per month, according to research by HubSpot. This data highlights the immense value of video in marketing. It's obvious that video is an important part of any digital marketing strategy.
In addition, most of the information that comes from the brain is visual, which means that viewers will better retain a message through video than through text. Because of this, the average viewer remembers 95 percent of a message when they see it, compared to just 10% of the content that is read. This translates into longer session time on websites and an increase in algorithms on social networks. At the time of writing this article, the second largest search engine in the world is YouTube, right after Google.
There are approximately 1.9 billion monthly users on YouTube, an incredibly large number. That represents nearly a third of all Internet users and represents more than 1 billion hours of video viewed per day. Start using video to earn money with affordable VideoWise videos. Avidly is a special place where more than 300 HubSpot creatives and experts come together to make a fantastic impact on customers.
Video content grows quickly, is relevant and enjoyable. That said, video usage trends are increasing, and 45% of marketers say they plan to develop content for YouTube in the next 12 months. Along with virtual reality, video is renewed in 360 degrees. Including a 360-degree element in your video recreates that virtual reality atmosphere without the need for any helmet or other technology.
It allows for an easy, immersive and interactive experience. Another well-documented benefit of video marketing is that this modality increases revenues. Considering that video increases sales, this isn't surprising. However, for the sake of the numbers, it's important to know that marketers who use videos increase their brand's revenues 49 percent faster from year to year, compared to those who don't. In other data, putting a video on a product page increases purchases by up to 144%.Digital audiences prefer to consume videos because they are easy, practical and painless.
According to the marketing agency 99Firms, users consume 500 million hours of video on YouTube every day and 100 million hours of video on Facebook. Young people aged 18 to 34 watch more video content than anyone else, but that doesn't mean that if your audience is older, video shouldn't continue to be a key part of your strategy. With new technologies such as live video, the “stories” feature on Facebook and Instagram, video filters and more, you're no longer expected to just create simple narratives. You can even explore virtual reality as an immersive video experience. The latest report on the state of inbound marketing revealed that creating instructional videos and products was only one of the top priorities for 26% of marketers. Nearly 50% of Internet users search for product-related videos before buying, and four out of five consumers say that product demonstrations were useful. Because of the huge demand for video, offering the right video on the right channels is a great way to get noticed in a noisy online world.
For example, Animoto found that another study found that most consumers prefer to watch videos when using social media. A second reason could be that video explanations are more effective in helping people retain information. In the case of video content, that means having more ways than ever for viewers to be interested and receptive to you and your business. This is why more and more sellers include video content in their email campaigns; this can mean anything from showing an item that a customer has abandoned to sending an email to a new customer welcoming them and establishing a relationship. Here are the top five benefits of video marketing that can help you grow your business, increase sales and convert more customers:
- Video increases sales
- Video helps viewers retain information
- Video helps build relationships with customers
- Video helps you stand out from competitors
- Video helps you reach new audiences