Video marketing is an increasingly popular tactic for marketers, with 62% of them considering video engagement to be the main metric for measuring success. It's no wonder why – video marketing has many benefits, from increasing traffic to boosting revenues. It can also help improve your website's ranking on search engine results pages. Search engines prioritize websites with engaged users, and a video on your landing page can provide informative and eye-catching content that will increase engagement and SEO rankings.
Videos also draw people to your website – 53% of consumers interact with a brand after watching a video on social media, and many visit a company's website after viewing a video. This can even lead to higher conversion rates. Videos are an especially attractive way to learn how to do something online, as they show you exactly how to do it. Event videos – whether you're creating a highlights reel or a teaser – are an excellent and cost-effective marketing tactic for upcoming events.
There is plenty of technology available that allows you to create good videos quickly and without a big budget. Consumers can access videos from anywhere with their smartphone, giving companies the opportunity to inspire, evoke emotions and appeal to the needs of their target market in a real and authentic way. Creating video content is also an affordable option, as many smartphones can now record good quality videos. Vidyard helps you create engaging presentations for customers, onboarding new customers, keeping your teammates informed and much more – all with video.
You need to make sure you're putting your brand in a position to reach your target audience, and video is a great way to do that. Small businesses are increasingly using videos to attract, convert and retain new customers with great success. People are more likely to watch and remember your message in a video than read an article or look at static images. Thanks to faster networks, companies are increasingly using videos to interact with their customers.
Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. Videos can be used for a variety of purposes, such as promoting your brand, marketing a product, increasing engagement and educating consumers. These features make videos perfect for your audience who are looking for short and attractive pieces, as well as the format that every marketing professional dreams of.
