Video is a powerful tool for sales representatives, as it can make potential customers more receptive to your proposal. It can also help your team grow, learn and analyze what works and what doesn't. Video ads are highly effective on social media platforms, and video content is more likely to keep the audience in the comfort zone and not engage in critical thinking. Video can also help tell your story in a better way, making it easier for customers to feel connected to your brand.
Here are five reasons why video marketing is one of the most powerful tactics you can use to grow your store and generate more sales. Adding a product video to your landing page can increase conversions by 80%. Facebook, together with Nielsen, projected the value of video ads on its platform and found that 74% of the total removal of ads can already be achieved in the first 10 seconds of the video. Fight banner blindness by creating video ads. Video content is more likely to keep the audience in the comfort zone and not engage in system 2 thinking.
System 1's autopilot state of mind should lead to less critical thinking, less friction, and more conversions. Using video to highlight and add human context to what would likely have been emailed otherwise is one of the most recent and proven tactics to help attract potential customers in the sales process. Facebook Live videos, webinar recordings, and other video material with a sufficiently good production quality will work as long as the content itself is engaging. Sales and training leaders can use promotions or promotions to encourage the use of videos and even make video mastery a prerequisite for promotion. A good business video platform can transfer data to your customer relationship management (CRM) system to alert representatives when buyers see it, activate workflows when viewers don't finish a video, or score potential customers based on the percentage of watch time. According to Wyzowl, 62% of companies that use videos believe that video has helped increase the amount of organic traffic they receive. As for the video itself, it offers the reader a product experience.
Since people like to watch videos while traveling and the number of smartphone users is increasing, their video audience continues to grow more and more. In this webcam outreach video, Chris van Praag used a little editing, creativity and humor to create a really compelling outreach video for his target account. According to Animoto, there are four times as many customers who would rather watch a video about a product than read about it. Create a video launch plan that ensures that the political capital you've invested in bringing the video to the organization isn't wasted. Be sure to record a before and after to see if the video is making a difference for your team and has an impact on booked meetings. Video helps tell your story in a better way, making it easier for your customers to feel better connected to your brand. Find out why video selling is the most powerful tool in your arsenal, what types of sales videos you can create, when to use them, how to get your team involved and much more.