Video is an incredibly powerful tool for marketing and sales. It has been proven to increase conversion rates by up to 34%, as it is attractive, increases the time visitors spend on a page, and builds trust with customers. Video is the ideal medium for demonstrating products and showing potential customers all the features and benefits of your product. You can show them how to set it up, use it, and maintain or repair it.
The visual and sound impact of this type of media makes it far superior to other types of media. People are more likely to watch videos than other forms of content, with 53% of people wanting to see more videos in the future, and 43% of consumers wanting marketers to produce more video content. Quality video content establishes greater brand trust, consolidating customer expectations for your brand and product. This combination of trust and shareable content creates a marketing tool for your customers to generously share your brand's products that they love. Product videos have been known to increase conversions by helping people understand your product quickly and easily. According to Wzyowl's latest video marketing report, 94% of people have watched an explanatory video to learn more about a product or service. Videos can also help potential customers decide what product or price is best for them.
Live video production is also incredibly popular, with up to 82% of social media users expecting to see a live video from a brand, and up to 62% of people reacting negatively to the poor quality of a brand's video in a live stream. Creating quality video content is an easy and affordable way to get more sales for your business. You can use videos to add a touch of personality to your onboarding and marketing efforts, create instructional videos, warmly welcome new customers, or even host webinars. Copywriting, infographics, and other forms of multimedia content have their place, but video can be an effective way to demonstrate your product and generate more sales. Make sure to post regularly before the launch of your live product and post all relevant links in the video description so that your audience can interact with your live video. You can also hide some hashtags by matching the colors of the image, thus increasing views and having images and videos in order.
Incorporating a video sales letter (VSL) is one of the best ways to persuade your audience to buy a product or service from you.