11 Benefits of Video Marketing for Your Business

Video marketing is a powerful tool for businesses to increase brand awareness, cultivate potential customers, build customer loyalty, expand online audiences, and increase market share. According to Animoto, 90% of customers say that product videos help them make purchasing decisions, and 64% say that watching a video increases their chances of buying. In addition, 97% of marketers say that video has helped users to better understand their product or service. If you're like most marketers, you've probably already jumped on the video marketing bandwagon and are reaping all the benefits.

But if you still need convincing of how powerful video content can be, here are 11 advantages of using captivating video content as a great addition to your marketing strategy. An online survey conducted by HubSpot shows that social media networks are precisely the places where visitors catch up on lifestyle, business and news. While Google is still the main content channel for 52 percent of viewers, about half (48 percent) of respondents say they read their Facebook feed to keep up to date on different topics. To stand out and achieve its business objectives, it's best to use short, easy-to-consume snippets of content. A study conducted by LinkedIn found, for example, that videos shorter than 30 seconds saw a 200 percent increase in completion rates.

While senior executives continue to show a preference for text, 30 percent of young managers under 40 say they would choose video. Across all age categories, 53 percent of executives say they searched for a service, product, or supplier after watching a video, and 51 percent of managers under 40 have made a company-related purchase. Statistics show that 65% of viewers will watch a video for more than 75% of the tour. More than half of the people who see your video will see it almost to the end. This is also compared to taking 30 seconds to go through a page of text (or going back completely).

Videos are better at keeping users on the page. Videos can also help increase your SEO rankings. When you add videos to your website, you're 53 times more likely to increase your chances of ranking on the first page of Google results. Marketers are already realizing the conversion benefits of video marketing. In fact, 71% of marketers said that video conversion rates work better than other types of content marketing. Video has been shown to have a positive effect on people recognizing your company.

In fact, brand recognition increases by 139% after viewers watch your videos. People are 10 times more likely to interact, share and comment on videos than blogs and other social media posts. Videos that evoke desire, personal interest, humor, emotion or euphoria are memorable as they evoke emotions that people can identify with. From increasing their conversion rate to boosting sales and gaining visibility on social media, it's time for companies to seriously consider introducing video into their marketing plan. Many companies are already enjoying the benefits of video, and 76% of business owners say that videos have a good ROI.

Because of the huge demand for video, offering the right video on the right channels is a great way to get noticed in a noisy online world. The key is to develop the right tone, message, schedule and design, ensuring that you offer quality videos that introduce the viewer into the sales funnel without being seen as annoying or repetitive. Not only can you shoot a video with cheap cameras but the video editing software is cheap and easy to use. These are staggering numbers and indicate that your brand is seriously missing out on the benefits of video marketing if some type of video isn't published regularly. In the case of video content, that means having more ways than ever for viewers to be interested and receptive to you and your business. Videos don't directly affect your search engine rankings but they offer your website a better chance of improving them by increasing the time spent on your website - an important ranking factor for Google. For that reason if you are going to have a balanced marketing strategy that gives priority to digital then video is a fundamental component.

However for the sake of numbers it's important to know that marketers who use videos increase their brand's revenues 49 percent faster from year to year compared to those who don't.For example almost everyone says they watch explanatory videos or tutorials to learn something while video marketing can be expensive and time consuming most companies think it offers a good return on their investment. Tracking the right metrics for your video can make the difference between spending your advertising budget and learning through experience. Having less good quality content with a large number of views is much better than a large number of videos with a minimum of views. And since this type of video isn't an unrelated (sometimes annoying) ad people are likely to hear.

Flora Ballengee
Flora Ballengee

Avid beer practitioner. Freelance social mediaholic. Hardcore travel enthusiast. Passionate travel advocate. Wannabe internet enthusiast. Infuriatingly humble gamer.