The Best Video Formats for Sales: A Comprehensive Guide

MP4 is one of the most popular video formats available today, and it is supported by most digital devices and platforms. It can store video files, audio files, text, and still images while maintaining high video quality and relatively small file sizes. MOV is the video format specifically designed for QuickTime Player, developed by Apple. It can store audio, text, and video effects, but its quality is usually so high that it takes up much more space on people's computers.

WMV was developed by Microsoft for Windows Media Player, but Mac users can also download a WMV player to play WMV videos. The WMV format has high video quality but at the expense of a small file size. FLV is designed specifically for Adobe Flash video players and is supported by every web browser and every video platform. Its files are usually small, making them ideal for streaming or downloading.

The only drawback of this format is that it is not compatible with iOS devices and many other mobile devices. AVI is another popular format with high quality, but its file size is large, making it better suited for storage than streaming or downloading. AVCHD was developed by Panasonic and Sony specifically for digital camcorders and is perfect for recording high-end videos. When it comes to creating a sales video, there are several different types to choose from to create and share.

Each one adapts to the different objectives you're trying to achieve, and some may be better suited than others to different points in your sales cycle. Pre-meeting reminder videos are great for familiarizing potential customers with your voice and face right from the start, as they transmit emotions that have been shown to increase the attention and memory of potential customers. Accessories can also be used to add an element of personalization or capture the viewer's attention. Screen-sharing recordings are ideal for explaining the reason for your outreach campaign or reviewing a potential customer's LinkedIn profile.

Demonstration videos are great for convincing unsure potential customers to commit to making a longer call or eliminating the need for a second or third live demo to speed up the deal. Video playlists are collections of videos that can be used to save time when sharing content with potential buyers. When recording sales videos, you don't have to be perfect - in fact, imperfection will make you seem more authentic and relatable - but you should consider if the quality of your video and audio allows you to effectively demonstrate your presence. There are home office recording setups for every budget level that can help you do your best.

The clear audio and (preferably natural) light placed behind you will go a long way. To sum up, there are several different types of sales videos that every sales representative should have in their sales toolbox: pre-meeting reminder videos, screen-sharing recordings, demonstration videos, and video playlists. Each type adapts to different objectives you're trying to achieve and some may be better suited than others to different points in your sales cycle.

Flora Ballengee
Flora Ballengee

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