Creating a Successful and Interesting Product Video

Creating a successful and interesting product video to watch requires being direct, creative, and human. High-quality images that show the product from every angle are essential for physical product videos. To make the video stand out, try using a style that other brands have used, such as editing several images together in a video and playing it with pop music. The purpose of the video should be to explain the purpose of your company, rather than just consumerism for consumerism's sake.

A product demonstration video is more about how a product works in detail than a video to convince people to buy. Product videos can be created for physical products, SaaS services, and products. Cloudinary can be used to quickly create product galleries, add branded content with transformation URLs, and publish and manage product videos. Additionally, take advantage of times when you can control how videos are stored or displayed, such as when they are hosted on your own site.

Before starting the video, there are a few things to consider to get the most out of it. The Square Team Management product video is an excellent example of how a software company doesn't always need to show its own application throughout the video to convey the story. This product video is aimed at both new FitBit users and regular users, but it also takes the opportunity with a new watch style to show all the ways in which FitBit can help people lead better and healthier lives. After downloading the finished iMovie video, Kapwing can be used to resize the video for Instagram Stories (although that's not noticeable in the YouTube version).

Food product videos are where creative directors, videographers, lighting specialists, food stylists and visual effects artists have the most fun. A product video is always a good idea regardless of where you are in your video marketing process. This is a niche product for a specific audience dedicated to training and improvement; an audience that wakes up before the sun to train before work and that does it all over again to enjoy a single moment of maximum glory and hundreds of other smaller ones along the way. Product videos that are demonstrations show step-by-step how to use the product or service for a specific task or to solve a specific problem.

This type of video largely touches the nostalgic fibers of the heart and recalls how technology is truly changing the world for the better.

Flora Ballengee
Flora Ballengee

Avid beer practitioner. Freelance social mediaholic. Hardcore travel enthusiast. Passionate travel advocate. Wannabe internet enthusiast. Infuriatingly humble gamer.