The Benefits of Video Marketing for Growing Businesses

Video marketing is a powerful tool for businesses of all sizes. It can help increase brand awareness, build customer loyalty, expand online audiences, and increase market share. Here are the top benefits of video marketing that can help you grow your business, increase sales and convert more customers. Video can help improve SEO. According to a study by Aberdeen Group, video users get 41% more web traffic from searches than non-users.

Video keeps users on pages for longer. In a nutshell, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies from sectors across the B2B and B2C spectrum are taking advantage of this medium and why video marketing should also be part of their business. According to Animoto, 90% of customers say that the product video helps them make purchasing decisions, according to Forbes, and 64% say that watching a video increases their chances of buying. Learn how technology company Miovision achieved four times higher open rates and growth in hockey sticks by adopting video in its marketing strategy. According to Small Business Trends, video on social networks is shared 1,200% more than text and images combined.

If your brand creates video content that the target audience likes, 83% of consumers say they would consider sharing it with their friends, according to HubSpot. An excellent way to use video content on the landing page of a product or service is an explanatory video. Video content grows quickly, is relevant and enjoyable. At the time of writing this article, the second largest search engine in the world is YouTube, right after Google. There are approximately 1.9 billion monthly users on YouTube, an incredibly large number.

That represents nearly a third of all Internet users and represents more than 1 billion hours of video viewed per day. I'm not saying that you're going to see more than a billion hours of content watched every day, but you're going to see a lot more interaction if you take advantage of the video trend. For example, adding videos to your product pages has been shown to increase purchases by 144%. So who is your target market? Young people aged 18 to 34 watch more video content than anyone else, but that doesn't mean that if your audience is older, video shouldn't continue to be a key part of your strategy. Besides, video doesn't even have to be conventional these days. With new technologies such as live video, the “stories” feature on Facebook and Instagram, video filters and more, you're no longer expected to just create simple narratives.

You can even explore virtual reality as an immersive video experience, as 64% of marketers say it's been a successful strategy for them. The latest report on the state of inbound marketing revealed that creating instructional videos and products was only one of the top priorities for 26% of marketers. That said, video usage trends are increasing, and 45% of marketers say they plan to develop content for YouTube in the next 12 months. Along with virtual reality, video is renewed in 360 degrees. Including a 360-degree element in your video recreates that virtual reality atmosphere without the need for any helmet or other technology. It allows for an easy, immersive and interactive experience. Another well-documented benefit of video marketing is that this modality increases revenues.

Considering that video increases sales, this isn't surprising. However, for the sake of the numbers, it's important to know that marketers who use videos increase their brand's revenues 49 percent faster from year to year compared to those who don't.In other data, putting a video on a product page increases purchases by up to 144%. If you're like most marketers, you've probably already jumped on the video marketing bandwagon and are reaping all the benefits. And if you still need to convince yourself of how powerful images can be, here are 11 benefits of using captivating video content as a great addition to your marketing strategy. An online survey conducted by HubSpot shows that these are precisely the networking sites where visitors catch up on lifestyle, business and news.

While Google is still the main content channel for 52 percent of viewers, about half (48 percent) of respondents say they read their Facebook feed to keep up to date on different topics. For your company to stand out and achieve its business objectives it's best to use short easy-to-consume snippets of content. A study conducted by LinkedIn found for example that videos shorter than 30 seconds saw a 200 percent increase in completion rates. While senior executives continue to show a preference for text 30 percent of young managers under 40 say they would choose video. Across all age categories 53 percent of executives say they searched for a service product or supplier after watching a video and 51 percent of managers under 40 have made a company-related purchase. Because of the many benefits that come from the flexibility of video it's probably not surprising that 80% of companies get a good ROI from video marketing. In addition since AI is capable of transcribing audio from video search engines can use these transcripts to easily discover relevant videos based on a search. Videos that arouse desire personal interest humor emotion or euphoria are memorable as they evoke emotions that people can identify with.

Tracking the right metrics for your video can make the difference between spending your advertising budget and learning through experience. Nowadays stories are told in contemporary media such as television video games and social networks. For growing businesses video marketing is a beneficial way of interacting with their target market and growing their brand. Not only can you use video but also virtual reality 360-degree videos live streaming stories filters and more.

Flora Ballengee
Flora Ballengee

Avid beer practitioner. Freelance social mediaholic. Hardcore travel enthusiast. Passionate travel advocate. Wannabe internet enthusiast. Infuriatingly humble gamer.